AURA DENTAL AESTHETICS ("we", "our", "us" or the "Clinic") operates a dental clinic and website located at Bannerghatta Road, Bengaluru, Karnataka, India. We are committed to protecting your personal information in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act"), the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable Indian laws.
1. Introduction
This Privacy Policy describes the types of information we collect from you when you visit our clinic, book an appointment, use our website, or otherwise interact with us. By using our services, you consent to the practices described in this policy.
We respect your right to privacy and are committed to handling your personal data with care, transparency, and accountability.
2. Information We Collect
We may collect the following categories of information:
A. Personal Identification Information
- Full name, age, date of birth, and gender
- Phone number, email address, and postal address
- Aadhaar number, PAN, or other government-issued ID (only when required for insurance, taxation, or regulatory purposes)
B. Health & Medical Information
- Medical and dental history, allergies, current medications
- Clinical examination notes, X-rays, intraoral scans, photographs, and diagnosis
- Treatment plans, prescriptions, and billing records
C. Appointment & Communication Data
- Appointment dates, times, and treatment preferences
- Records of your communications with us via phone, WhatsApp, email, or in-person
D. Technical & Website Data
- IP address, browser type, device information, and operating system
- Pages visited, time spent, referring URLs, and other analytics data
- Cookies and similar tracking technologies (see Cookies section)
3. How We Use Your Information
We use your information only for lawful purposes, including:
- To provide, manage, and deliver dental care services and treatments
- To schedule, confirm, and remind you of appointments
- To maintain accurate medical and dental records as required by the Dental Council of India and the Indian Medical Council Act
- To process payments, insurance claims, and GST-related invoicing
- To respond to your queries, feedback, and complaints
- To send you health tips, follow-up reminders, and clinic updates (only with your consent)
- To improve our website, services, and patient experience
- To comply with legal, regulatory, and statutory obligations
4. Sharing & Disclosure of Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following limited circumstances:
- With healthcare professionals within the clinic involved in your treatment
- With laboratories and diagnostic partners solely for the purpose of fabricating dental appliances or processing tests
- With insurance providers and TPAs for processing claims, with your written consent
- With payment processors such as banks, UPI, or card networks for billing
- With government authorities when required by law, court order, or regulatory requirement (e.g., for GST audits, epidemiological reporting, or law enforcement investigations)
- With service providers who help us operate our clinic and website (such as IT vendors), under strict confidentiality agreements
5. Data Security
We employ industry-standard administrative, physical, and technical safeguards to protect your information, including:
- Encrypted storage of digital records and password-protected systems
- Restricted access to patient data on a strict need-to-know basis
- Secure, firewalled servers and regular data backups
- Physical security at the clinic premises, including locked record storage
- Staff training on data privacy and confidentiality obligations
Despite our efforts, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.
6. Data Retention
We retain your personal and medical records for a minimum period as required by applicable Indian laws and professional guidelines — typically a minimum of three (3) years from the date of last treatment, or longer where required by law or for legitimate medical record-keeping purposes. Once the retention period expires, your data is securely deleted or anonymized.
7. Your Rights
As a data principal under the DPDP Act, 2023, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request erasure of your data, subject to legal record-keeping obligations
- Withdraw consent previously given for specific processing activities
- Nomination of another individual to exercise your rights in case of death or incapacity
- Lodge a complaint with the Data Protection Board of India (DPBI)
To exercise any of these rights, please contact us using the details in the Contact Us section.
8. Cookies & Tracking Technologies
Our website may use cookies, web beacons, and similar technologies to enhance your browsing experience, analyze traffic, and remember your preferences. You can disable cookies through your browser settings, although this may affect the functionality of certain features on our website.
9. Third-Party Links
Our website may contain links to third-party websites (such as Google Maps, social media, or payment gateways). We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies independently.
10. Children's Privacy
We provide dental care to minors with the consent of a parent or legal guardian. We do not knowingly collect personal information directly from children below 18 years of age without verifiable parental consent. If you believe we have inadvertently collected such information, please contact us to have it removed.
11. Grievance Officer
In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, we have appointed a Grievance Officer to address your concerns regarding the handling of your personal data:
Grievance Officer
AURA DENTAL AESTHETICS
No 23, Devarachikkanahalli Rd, off Bannerghatta Road,
Royal Shelters, Stage 4, BTM 4th Stage,
Bengaluru, Karnataka 560076, India
Email: grievance@auradental.in
Phone: +91 98809 00124
We will acknowledge your grievance within 7 (seven) business days of receipt and resolve it within 30 (thirty) days, in accordance with applicable Indian law.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page indicates when the latest revisions took effect. We encourage you to review this page periodically.
13. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:
Customer Care / Privacy Queries
AURA DENTAL AESTHETICS
No 23, Devarachikkanahalli Rd, off Bannerghatta Road,
Royal Shelters, Stage 4, BTM 4th Stage,
Bengaluru, Karnataka 560076, India
Email: privacy@auradental.in
Phone: +91 98809 00124
Your consent: By using our website, booking appointments, or receiving treatment at our clinic, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described above.